I’ve come across a couple of interesting / alarming reads in the last while on the rising dominance of Facebook over all media, not just the social kind. If you want to peer into a crystal at the potential future of digital magazine and news publishing, you may want to give them a read. Hint: say goodbye to bookmarks.
One article is from Salon , and another by the NY Times’ David Carr. Both essentially report on how F-Book’s tremendous reach, equally tremendous algorithms and successful transition to a revenue-generating, mobile-first destination is supplanting Google as the equivalent of Sauron or St. Nick, in the media world, depending on who you talk to too, and who’s willing to talk openly.
Maybe it’s my newshound roots and I’m sure I’m not alone, but if I relied heavily on reading content my friends shared on Facebook as the main mechanism toward shaping my world view, it wouldn’t contain many angles. The secret lives of cats, or babies, or babies and cats in listicle format, or communal outrage over the next crazy conservative that got elected provides a kind of self-fullfilling echo chamber. On the whole, your Facebook friends are your friends because they are like you (except for the odd ‘truther’ outlier, we all have one or 2 of those), which makes it the perfect place to socialize online, but not as a destination for all the news that’s fit to print.
I like to think I read the news online not to confirm my beliefs on how the world should work, but to gain exposure to new ideas and nuances that challenge how I thought things and people operated.
A future with One Book to Rule Them All seems dull and dangerous.