You can forgive yourself for writing off Buzzfeed’s content as uneven at best, what with coverage from the flames of Ferguson sharing close quarters on its homepage this morning with Baby Alia and her best friend Daisy the sloth. At least Buzzfeed is covering some real news, and reporting on it it quite well, with live updates throughout the night from Buzzfeed reporters on the ground in Ferguson. There’s also their recent, doozy-of-an Uber exec scoop. Both good signs that young folk, despite ‘conventional wisdom’, don’t exclusively obsess on french poodle GIFs and listicles. The Buzzfeed staff know this , because their user analytics play a big role in Ferguson coverage occupying the top slot right now, if not 15 minutes from now.
Maybe Buzzfeed covers real news now more than I give them credit for. I only really drop in to the site occasionally to try and steal glean a bit of youthful zeitgeist, mostly for my job. Yet only after reading this Business Insider article on Buzzfeed’s release of its latest user numbers did I appreciate Buzzfeed’s potential to shape the future of content consumption, and the economic implications therein. Not surprisingly, Buzzfeed’s monthly millennial reach (again, caveat, according to Buzzfeed) easily outstrips traditional media, such as FOX, CBS and MTV. What’s more interesting, is its out-of-the-gates success in original video content via Buzzfeed Motion Pictures, with average monthly video views growing to whopping 500,000,000 in a year with help from syndication on the usual suspects, including Facebook and YouTube. Further, half of its users watch Buzzfeed’s ad-supported video content on mobile devices, with video views peaking in the evening, aka, traditional TV viewing hours, aka prime TV advertising hours.
Of course it’s in Buzzfeed’s interest to paint a picture of a future media universe with them at the centre. Millennials still likely watch their fair share of TV, but it does seem to ring true that a lot of them are probably doing it while keeping an eye on their phone, on sites like Buzzfeed, especially during TV ad breaks, enjoying Buzzfeed content supported by Buzzfeed’s display and video ads, instead of that 30-second spot on the boob tube. More at Business Insider.
Hogtown has endless interesting vantage points on the CN Tower. I also work pretty much right under it, so maybe that’s why it seems to watch me follow me wherever I go. It’s easy to forget what an amazing structure the C.N. Tower is when you live here, but I find myself seeing it with fresh eyes these days with a renewed interest in photography. It manages to maintain a modern feel while still reminding me of 1977 (or 1987, 2nd shot below), around when it first rose over a more quaint Toronto ‘The Good’.
I don’t know for how long though, all the condos going up downtown look intent on consuming even this grand lady.
If we can make your audio and video files smaller, we can make cancer smaller. And hunger. And… AIDS. Gavin Belson, CEO, Hooli, HBO’s Silicon Valley.
Okay, massive editorial swing today from the warm and fuzzy, to mad-as-hell tech industry truther! At least I’m not writing it from my mother’s basement. This is pretty juicy though:
Uber (synonyms ‘above’, ‘superior’), the extremely well bankrolled Silicon Valley startup car service is in more hot water, now approaching a boiling point. Today news broke on Buzzfeed that one of Uber’s senior executives and advisor to the Pentagon mused openly to a Buzzfeed editor about spending in the six figures to hire a team of ‘opposition researchers’ tasked with personally smearing media members not on their BFF list, namely, popular PandoDaily tech writer Sarah Lacy – and her family.
When confronted with a wave of backlash (check out #uber for a sample), the exec explained that the conversation was supposed to be off the record and didn’t reflect his or his company’s views.